Sport has the power to supercharge cities – helping to shape a place and its identity and engaging emotionally with audiences and sports fans across the globe. How can we use this to drive regeneration and build thriving, resilient communities? How can it raise our international influence?
Whether it’s hosting EURO 2028 games, attracting world-class musicians or showcasing cultural festivals, fans flock to cities and destinations worldwide to experience showstopping moments live. Building capacity to host these major events is essential to delivering world-class, memorable experiences.
This session dives into how we can seize the social and economic impact of sport to maximise the potential of cities and regions, making sure these unmissable experiences are in unforgettable places.
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