Generator is the music development agency working to create, develop and maintain a more sustainable music industry, providing access for all and forging robust pathways into the UK market.
Founded in 1991, Generator’s vision is to create a sustainable music industry in the North East that ensures access without barriers. By 2027, they will build on their 30-year legacy to become the UK’s leading creative development agency.
Generator has a longstanding reputation for developing exceptional new artists, creative enterprises and business opportunities, connecting people & communities for the development of the creative industries in the North East of England.
They are guided by four core pillars in everything that they do: skills, talent development, community & partnerships, that build & nurture a thriving sector.