The UK’s National Innovation Centre for Ageing (NICA) is a world-leading organisation supported by an initial investment from UK Government and Newcastle University to help co-develop and bring to market products and services which create a world in which we all live better, for longer.
They bring together cross-competence professionals and researchers, commercialisation experts, scientists, innovators, and technologists working closely together with the public in a seamless way, exchanging their intelligence.
Their sister organisation VOICE® – Valuing Our Intellectual Capital & Experience – is an international network of thousands of ‘innovation savvy citizens’. Through their engagement NICA want to inspire new thinking, and build knowledge and connections to empower people.
Together with VOICE® NICA have developed a novel approach, Ageing Intelligence®, which leverages the experience, wisdom, skills, insights and expertise of citizens, older adults alongside people of all ages and backgrounds, together with their stakeholders, while harnessing big data.
Their role as a Global Observatory allows NICA to be uniquely positioned to help enterprises to capitalise on their return-on-society and return-on-business in the longevity economies, generating new thinking and actions.
