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The commercialisation of medical products: Customer insights for better product development

December 18, 2017

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The commercial success of products and services for medical or healthcare applications depends on the identification of unmet customer needs and the development of an offering that meets them. This event, chaired by Dale Athey, CEO of Orla Protein Technologies, will help companies find the most effective methods for obtaining customer insights for better product marketing in the medical arena.

Dale will be will be joined by three expert speakers:

• Dr Josephine Go Jefferies, Assistant Professor in Marketing at Newcastle University Business School
• Colin Tristram, Director at HistoCyte Laboratories Ltd
• Holly Shiel-Redfern, Commercial Director at Explain Market Research

Following the presentations, Dale will moderate a panel discussion during which the audience will have the opportunity to ask questions.

Attending this event will allow you to advance your company’s strategic marketing initiatives, develop better market offerings and gain a competitive edge.

This event is kindly sponsored by NRG and Newcastle University Business School.

CPD duration: 1.5 hours
Category: Insights

Registration and networking is from 18:00, the session starts at 18:30 and finishes at 20:00. If you are non-EU resident please call the Network Support team to make your booking.

Network Support team
Contact e-mail:
Contact phone:
+44 (0)1628 427340
Price Information
Member: £0.00
Studying member: £0.00
Student: £0.00
Non-member: £10.00

The prices shown are an early-bird special rate available until 15 January 2018, with VAT included and snack refreshments provided. To notify us of any specific dietary requirements, please contact the Network Support team.

Please book online for this event. If you cannot do so, please call the Network Support team on +44 (0)1628 427340.

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