Newcastle upon Tyne, UK – Omnicom Media Group UK, part of one of the world’s largest communications groups, has announced plans to open a new office in Newcastle, creating up to 170 jobs over the next three years.
Headquartered in London, OMG UK’s investment in Newcastle follows the successful launch of another Omnicom Group agency, Credera, in 2022.
The investment will see up to 170 jobs created for local residents, with a range of entry level apprenticeships available as well as more senior positions, including a new Managing Director.
OMG UK also intends to sign up to the North of Tyne Combined Authority’s Good Work Pledge and is looking to form partnerships with the city’s universities and college groups to help nurture local talent and create new opportunities for graduates.
Talent and skills are at the heart of OMG UK’s decision to invest in Newcastle, with the group recognising the significant expertise of the digital professionals living, working and studying in the city.
OMG is also committed to ensuring a representative and diverse workforce across its UK operations, with another office in Manchester strengthening its presence across the North of England and offering clients based outside of London a new hub to cater to their specific needs and growth strategies.
Dan Clays, CEO, Omnicom Media Group UK, said: “We have seen high growth as a business across media, content and commerce services, and the launch in Newcastle is a key part of our strategy to continue that momentum. The launch reflects a growing desire amongst our clients that we draw on talent from across the UK, and our own commitment to ensuring our talent is truly representative.
“The North-East and the city of Newcastle is an incredibly exciting place for us to access brilliant talent, and we look forward to creating career opportunities in media and marketing services in the months and years ahead.”
£895,000 will be awarded through the North of Tyne Combined Authority’s Inward Investment Fund to facilitate the creation of up to 170 new jobs, with local partners such as RMT accountants and global law firm DWF also working closely with the group.
Elected Metro Mayor for the North of Tyne, Jamie Driscoll, said: “This is music to my ears. I’m pleased that we’ve been able to support OMG – creating up to 170 jobs, at all levels, for local residents. The North-East is where it’s all happening – a fantastic place to live and work.
“Last year, we were the number one region in the country for inward investment job creation. And companies like OMG get it. That’s why they’re getting in on the ground floor with us as we build an even better region, together.”
Newcastle City Council Cabinet Member for a Thriving City, Cllr Alex Hay, said: “OMG’s investment will provide a significant boost to Newcastle’s economy and further strengthens our position as an international hub for the digital and tech sector.
“The creation of up to 170 new jobs is fantastic news and OMG’s commitment to providing opportunities for residents at all levels will support our vision to build a more inclusive economy in Newcastle. We look forward to working with OMG to maximise the benefits of this investment for our local community.”
OMG has been supported from the outset by Invest Newcastle in choosing Newcastle for its next UK office, with the award-winning inward investment team working closely with the group to showcase the fantastic digital innovation ecosystem that has attracted so many others to the city.
Dawn Dunn, Digital and Tech Sector Lead, Invest Newcastle, said: “OMG is a global business with a proven track record of innovation in the digital space.
“The group’s investment reinforces our position as a global destination for technology businesses and their commitment to nurturing local talent should help ensure we are equipping the next generation with the skills to drive the data driven revolution right here in Newcastle.”
OMG has a long-standing dedication to the development of its people and invests significantly in education and training through a range of programmes, including its “Omnicom University,” which provides training for current and future leaders.
Underpinning this commitment is the group’s “Responsibly Relentless: Equity For All” report on diversity, equality and inclusion, which aims to ensure a fair and equitable approach to recruitment and development across the talent pool is fulfilled.
OMG will begin recruiting for the Newcastle office in due course and is planning to be located in the centre of the city.