French-owned Ubisoft has been playing a central role in the North East games sector since it acquired Newcastle-based development studio, Reflections, in 2006. The company’s investment has been hugely successful for the city, creating hundreds of diverse and highly skilled roles over the last 15 years.
Ubisoft is a leading global brand in the gaming space, renowned for creating and publishing celebrated titles including Assassin’s Creed, Far Cry, Tom Clancy’s, Watch Dogs and The Crew. The company is committed to delivering immersive entertainment and employs around 20,000 people globally.
Following the acquisition and expansion of Ubisoft Reflection, the company began exploring possible locations for its new EMEA Consumer Relations Centre (CRC) in 2012. Competing with various other European cities, Newcastle was selected as the new home of the CRC and now employs around 300 people.
Ubisoft selected Newcastle not only because of their established presence through the production studio, but also because of the highly skilled technical workforce in the right business environment. These factors combined with the support offered by Invest Newcastle and Newcastle City Council at the point of entry were highly influential in making the decision.
The CRC act as a hub for Ubisoft’s community managers to interact with players from across Europe, the Middle East and Asia. The teams operate seven days per week responding to enquiries via phone, email and forums in 11 unique languages.
Ubisoft is part of a diverse gaming cluster in Newcastle, which also includes studios such as SEGA-backed Creative Assembly, Sumo Digital, Epic Games and People Can Fly.