Immersive Everywhere, a pioneer in world-class experiential events, is thrilled to announce the launch of “PEPPA PIG: Surprise Party,” at Metrocentre, Gateshead, one of the UK’s top five super-regional shopping centres. Opening later this year, this immersive experience – developed under license from leading games, IP and toy company Hasbro – will transport visitors into the world of PEPPA PIG, inviting them to “help make Peppa’s Surprise Party the best one ever”.
This ground-breaking, multi-million-pound project marks a significant milestone for Immersive Everywhere as it embarks on its first-ever partnership with a shopping centre, building on the success of previous experiences, such as the recently launched “The Traitors: Live Experience” (opening July 2025), “Peaky Blinders: The Rise”, “Doctor Who: Time Fracture” and “The Great Gatsby” (the UK’s longest running immersive show).
PEPPA PIG: Surprise Party” will span over 19,000 square feet within the iconic Metrocentre, marking PEPPA PIG’s debut as the first preschool property in the immersive sector. This one-of-a-kind experience lets kids step into an episode of PEPPA PIG, where they don’t just watch the story unfold – they become part of it.
Designed for children aged two to five years, “PEPPA PIG: Surprise Party” will take little ones on a series of exciting adventures as they explore iconic scenes and interact with their favourite characters before ending the two-hour experience with a very special surprise party, just for PEPPA PIG.
The experience will feature themed birthday party rooms, a unique retail offering, and delicious, healthy food and drink options. Before saying goodbye, guests can explore the on-site gift shop, where they’ll find exclusive keepsakes and PEPPA PIG treasures to take home as a memento of their magical day.
We are truly excited to bring the world of PEPPA PIG to life in a whole new way at Metrocentre, Gateshead,” said Elliot Hargreaves, Chief Executive Officer at Immersive Everywhere. “PEPPA PIG: Surprise Party” is a huge milestone for us and reflects our commitment to creating exceptional, memorable experiences for families. This will be the first-ever immersive live experience for children of this age, allowing them to step into Peppa’s world like never before.”
Matt Proulx, Senior Vice President of Global Experiences, Partnerships & Music at Hasbro, added: “As a leader in experiential entertainment, we’ve entrusted Immersive Everywhere with bringing Peppa’s world from the screen to real life. Choosing the right venue was key, and we’re delighted that Metrocentre will host this experience. This is a huge step in bringing an authentic and fun adventure to Peppa’s littlest fans in her home market, the UK. ‘PEPPA PIG: Surprise Party’ is just one of many exciting PEPPA PIG experiences planned for 2025!”
Ben Cox, Director at Sovereign Centros from CBRE, Asset Managers of Metrocentre, said: “Immersive Everywhere is a leader in creating world-class, one-of-a-kind leisure experiences that truly connect with audiences. We’re thrilled that they’ve chosen Metrocentre as the home for the UK’s first ‘PEPPA PIG: Surprise Party’ – a testament to the strength of our family-focused catchment. This exciting addition pushes the boundaries of retail and leisure, reinforcing our commitment to investing in dynamic experiences that bring joy to our visitors and the local community.”
