The Team

Jennifer Hartley


Jennifer drives Newcastle’s ambition to attract new business, investment and jobs. As well as heading a team of highly experienced managers, she is responsible for developing and delivering our ambitious plans to support indigenous businesses to grow and ultimately to help deliver private-sector-led growth.

Jennifer has more than 12 years’ trade and investment experience within both the public and private sector. These include leading on the city’s tech and digital strategy and working as Deputy Head and Trade Investment Director at Tech North. She has worked on several technology-driven projects that have brought significant investment into the region She has been a mentor on Europe’s most successful accelerator programme, ignite 100 and is a board member of North East IT cluster organisation, Dynamo.


T: +44 (0)191 440 5761


Dawn Dunn

Senior Inward Investment Manager (Digital & Tech)

Dawn Dunn is a chartered marketer with a background in property, funding and technology. Her role as Senior Inward Investment Manager helps digital & technology companies locate and grow their business in the North of Tyne area.

Dawn Dunn’s primary role will be to lead on and deliver the North of Tyne Combined Authority’s (NTCA) Digital Ecosystem Inward Investment Project. Through this project, Invest Newcastle is tasked with bringing in new digital & tech-focussed jobs and capital investment to the North of Tyne Combined Authority region (Newcastle, Northumberland, and North Tyneside council areas).

Dawn is also a Trustee of the Great North Air Ambulance, and a former magistrate.


T: +44 (0)7789 974 485


Becky Crow

Health and Life Sciences Senior Sector Lead

Becky worked in Clinical Research at Newcastle University for 10 years before joining Invest Newcastle in February 2022.  As a Senior Inward Investment Manager, she focuses on the Health and Life Sciences Sector.

Becky’s role is funded by the North of Tyne Combined Authority’s Inward Investment Project.  She works to attract capital investment to the sector, as well as supporting Health and Life Sciences businesses to locate and grow in the region (Newcastle, North Tyneside and Northumberland).


T: +44 (0)191 424 5785


Sam Cassidy

Inward Investment Manager

Sam is an experienced and passionate inward investment professional, supporting investment and business growth in Newcastle. With a master’s degree in Ecological Economics from the University of Leeds, Sam is particularly focused on supporting inward investment which drives net zero ambition, inclusive growth, and the transition to truly sustainable cities.



T: +44 (0)191 440 5779


Kelly Gleadow

Head of Communications

Kelly is responsible for delivering PR and wider communications activity to attract inward investment into the area and to raise the profile of Invest Newcastle on both a national and international stage.

Kelly graduated from Northumbria University in 2007 with a BA in Marketing Management (1:1). She went on to secure a role in a leading North East based advertising agency, going on to work for one of the largest housing associations in the North East for almost 8 years. Kelly joined Invest Newcastle in July 2018.


T: +44 (0)191 440 5776


Madeleine Healey

Sector and Project Assistant

Maddie works across a range of inward investment projects at Invest Newcastle, supporting the team by providing key research and responding to inward investment enquiries to both attract new businesses to the region, and to assist in the growth of existing companies.

Maddie graduated from Newcastle University in 2022 with a BA in Geography, going on to join the Invest Newcastle team in 2023.


T: +44 (0)191 424 5781


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